The Ask: “Our compelling activation needs a compelling social program to match. Let’s make an impact.”
How do you get a whole country to put pressure on congress for more common sense gun regulations? Apparently the right mix of one provocative Teddy Bear, a few captivating videos, and a one-of-a-kind social sharing tool aimed directly at senators from all 50 states.
Awards:
GOLD LION - PUBLIC RELATIONS CANNES 2017
SILVER LION - PROMO & ACTIVATION CANNES 2017
BRONZE LION - OUTDOOR CANNES 2017
GRAPHITE PENCIL - PUBLIC AFFAIRS CAMPAIGN D&AD 2018
WINNER - BEST IN CIVIC ENGAGEMENT, SHORTY AWARDS 2017