The Ask: The last thing America needs right now is more “Sadvertising” ...how might we help lift America’s spirits in 2020 for Coors Light?
When the going gets tough, it helps to have a beer or two along the way. So instead of another ad lamenting the “unprecedented times” we’re dealing with in 2020, we decided that America could use a beer instead.
So we created a social activation that allowed people across America to do just that. Paul Giamatti helped us get the word out, and our conversational Twitter card helped people share our message from sea to shining sea.