The Ask: “We’re launching a brand new Organic Beer, how can we create a spot that makes an impact on the Oscars?”
We wanted to introduce the world to the first mass-produced organic beer in a way that was bold, captivating, and memorable. So we essentially created a movie trailer for what it feels like to unbottle something primal and natural.
Side note: watching hundreds of people trying to run like animals was probably the most fun I’ve ever had at casting.
Awards:
WOOD PENCIL - CINEMATOGRAPHY D&AD 2019
FINALIST - CINEMATOGRAPHY AICP 2019
SHORTLIST - CINEMATOGRAPHY Cannes Lions 2019