The Ask: “Our new brand campaign talks about ‘It’s Miller Time’ like it’s the Original Social Media. How can we walk the walk?”
It’s no secret: we’re all a little addicted to our phones. And that time spent on phones is causing people to hang less…which is bad news for light beer.
So we decided to remind America to make time for Miller Time: the Original Social Media. But it wasn’t enough to scream our message from the mountaintops: we needed to take action too.
So from deleting all of our social posts, to giving people free beer for unfollowing us, to creating YouTube ads that told people to STOP paying attention to us, we did everything we could to embody our message to the fullest on all of our digital channels.
Press:
(Case study with more details still to come)