Social Activation: Color For All
The Ask: “We have an unforgettable film. How do we turn it into a movement?”
Watching strangers see color for the first time is powerful, but what if you could help your loved ones do the same?
Valspar believes that everyone deserves to experience what color brings to life, so we took that to heart and sent pairs of EnChroma glasses to the families most moved by our Color for All video. Each family received a package with personalized messaging that directly related to their stories in the comments.